JOAO (Jamaican Owned And Operated)

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 Misti Memphis has called Jamaica home for the past 13 years. Originally from Memphis, Tennessee, Misti fell in love with Jamaica during her first visit and knew she would eventually settle here. Now a proud Jamaican citizen, she has become a key figure in the Negril social media community.

As the founder of JOAO, Misti is dedicated to promoting and supporting Jamaican-owned and operated businesses. Her passion for this mission stems from her experiences and insights gained while living in Jamaica. Through her leadership, JOAO aims to elevate these businesses, ensuring they receive the recognition they deserve both locally and globally.

Misti is proud of her Jamaican citizenship and deeply values her Negril lifestyle. Her journey to attaining permanent residency has given her unique insights into the community and its challenges. She actively works to support local entrepreneurs and enhance the visibility of Jamaican businesses, advocating for their success both within the island and on the global stage.

Her vision for JOAO is not just about business promotion but also about fostering a sense of pride and unity among Jamaican entrepreneurs. By sharing her journey and advocating for local businesses, Misti aims to inspire others to appreciate and support the vibrant economic landscape of Jamaica. Through her leadership, JOAO is set to make a lasting impact, empowering Jamaican-owned businesses to thrive and succeed.